• Dee Haslam

    CEO and Founder

    Dee Bagwell Haslam fell in love with television when she first appeared on The Howdy Doody show as a child. Dee started her career in advertising but transitioned to production at Cinetel Productions. After Cinetel was sold in 1994 to Scripps, she and Rob Lundgren launched RIVR Media.

    Dee serves on the boards of the East Tennessee Children’s Hospital, the Webb School of Knoxville, and The University of Tennessee Foundation. She is a member of Women’s Business Enterprises, Women in Cable Television, Society of Business Fellows, and International Business Fellows. Awards: Telly’s, Addy’s, The New York Festival, Genesis Award from The Television Academy, and top 100 Production Companies.

    Rob Lundgren

    President and Executive Producer

    Rob Lundgren has over 25 years of experience in management, marketing, sales and publishing. He joined Ross Television Productions, LP as Chief Operating Officer in 1999, and then partnered with Dee Haslam to form RIVR Media. Prior to joining Ross Television, he was a managing partner of Venture Alliance, a venture development firm, and spent 11 years developing new media systems as a partner of Whittle Communications. While at Whittle, Rob specifically developed and launched nine publications and media systems including the company’s first international product.
    Rob participates in the wide variety of volunteer functions supported by RIVR Media. In addition, Rob served as founding member and chairman of The City Ballet of Knoxville and is a Board Member for the Johnson and Galyon Company.

    Cecilia Petersen

    CFO and COO

    Cecilia Petersen has served as CFO of RIVR Media since 2006. In December 2010, in addition to her role as CFO, she was named Chief Operating Officer and Partner. Cecilia has over 25 years experience in financial and operational management. Before joining RIVR Media, she served as the Vice President of Finance & Operations for the Knoxville Area Chamber Partnership for eight years. Prior to joining the Chamber, Cecilia served as CFO for two start-up companies formed by Venture Alliance, LLC, and established the legal organization of one company in ten different states. Cecilia developed her media knowledge at Whittle Communications, where she started the Financial Planning department and subsequently rose to the role of Vice President/Controller for Channel One News.

    Cecilia’s outside interests include serving as Chair of a United Way Outcome Based Investment Committee, serving as a mentor for the U.T. Student Athlete Program, serving on the Board of Directors for The Mental Health Association of East Tennessee, and The Girl Scout Council of The Southern Appalachians.

  • Lori Golden-Stryer

    Executive Vice President/Executive Producer

    Lori Golden-Stryer field-produces, post produces, and is responsible for the creation, development and execution of innovative original series for RIVR Media. She is an award winning, Emmy nominated Executive Producer and has been creating cutting-edge television for 30 years.

    In 1996, Lori joined HGTV’s commercial film division where she helped develop and produce commercials and interstitials for networks and cable TV. In 1999, Lori joined RIVR Media and helped in creating the hit series Trading Spaces for TLC; receiving an Emmy nomination for the show. During her career at RIVR, Lori has produced over 30 successful series and specials for various cable networks such as HGTV, DIY, A&E, MTV, Animal Planet, Food Network and Discovery.

    Craig Miller

    Vice President of Development

    Craig is responsible for creating television concepts with his team and pitching those ideas to television networks around the country. Prior to joining RIVR Media, Craig honed his producing skills at Scripps Productions. He began his career in the advertising business, first working as a graphic artist for Adair Greene Advertising and then as an account executive for Bagwell & Associates.

    Since joining RIVR in 2000, he has developed shows that have appeared on A&E, Animal Planet, Bio, CMT, Discovery, DIY, ESPN, Food Network, GAC, HGTV, MTV, TLC, and the Travel Channel, among others. Over the course of his 22 years in television, he has developed and produced over 2,000 episodes in all types of genres, including reality, documentary, travel, makeover, how-to, and cooking.

    Meg Lonon

    Senior Vice President of RIVR Media Interactive

    Meg Lonon has served as Senior Vice President and General Manager of RIVR Media Interactive since 2006. Since joining RIVR, Meg has served as the supervising producer and project manager for a host of RIVR’s interactive division.

    She has also led RIVR transition into short-form videos and training products with the development of the edu-tainment series for children (ages 3 months to 7 years), Moving Picture Books. Other RIVR clients that Meg has supported include Cox Communications, Pilot Travel Centers, Duke University, Gibbes Museum of Art, Worldwide Interactive Network, and Purdue Pharma.

  • Jerome Jarnigan

    Director of Production

    Jerome Jarnigan brings over 30 years of television production to RIVR Studios. He was a news photographer in the 1980's, he honed his skills in telling stories visually and earned many state videographer awards in news gathering. In the 1990’s, Jerome branched out into live productions, including sports and entertainment, as a camera operator where there is one chance to get the shot. Jerome has experience ranging from handheld to hard camera, jib operator to helicopters.

    Andrew Schnaubelt

    Post Production Manager

    Andrew Schnaubelt oversees all aspects of the post-production process from the start of production to show delivery including digitizing, editing, audio mixing, mastering and quality control. Andrew is an award-winning editor and has been in post-production for almost 20 years and worked in post-production for television commercials for clients such as Blockbuster Entertainment, Home Depot, McDonalds, and Pepsi. In 2005, Andrew joined RIVR Media and applied his creative and technical expertise to editing, finishing and post-production supervision of programming for cable networks including A&E, Animal Planet, DIY, ESPN, and HGTV.